OmniChannel Recruitment Marketing
By Bob McCarthy
The economy continues to grow despite a historically challenging employment market that has rendered many businesses into a state of inertia as they struggle to find the time or resources necessary to attract and engage top talent. However, independent businesses continue to thrive, adding talent at a significant pace. According to the 2019 National Federation of Independent Business Jobs Report, 22% of small businesses began the year by adding more than 3 people per firm, supporting the notion that small and independent businesses are driving job creation. In fact, 56% of surveyed business owners indicate they are hiring or trying to hire however, 88% of those owners’ report few or no qualified applicants to positions.
You’ve heard it before: it’s a candidate’s market. And, candidates simply aren’t “applying” to jobs. Evolving from the “post and pray” approach, smart employers have integrated Consumer Marketing strategies into their talent attraction plans, resulting in an Omnichannel Recruitment Marketing strategy. Big Box employers understand it and are using Omnichannel to great success…so, can you.
Omnichannel is a well-rounded sophisticated marketing strategy that integrates communications across multiple channels including, branded career pages, search optimization (Google, Bing, Indeed), social media, video and localized networking to attract great talent.
It can be time-consuming and costly for an Independent Business to develop directly. However, HDTalentBoost offers a national branded talent development service that’s optimized for search, well-developed social channels on Facebook, Twitter, LinkedIn and, Instagram and, our team of experienced talent managers are talking and networking with candidates all of the time, on your behalf.
The HDTalentBoost service has helped its Member-Dealers recruit nearly 100 great people. Seeking Sales, Management, Installers, Designers, Office Support or perhaps a hybrid role? Contact us for help. If you’re interested to learn more, register for one of our twice weekly Webinars on Tuesday (4pm, EST) or Friday (12pm, EST).